The
Filling Station sandwich bar had developed a range of
sandwich fillings, snacks, and drinks. Customers could
combine any number of fillings from different price
bands. The potential choice was huge and there was a danger that
customers might be confused.
The
Text Wizard wrote the product descriptions, laid out
clear and consistent menu boards, then translated
everything into
a printed menu.
There's not much text to look at,
it's all in the simplicity of the menu boards.
There were seven
menu boards in total. The others were headed: "delicatessen",
"frozen yoghurt", "drinks", "patisseries",
"sundries".
