OBJECTIVE: Position Avon as an authoritative beauty brand in a number of
key new overseas markets.
TASK: Design and produce a definitive 72-page reference guide that Avon
representatives and their customers could refer to for health and beauty tips, backed
up by relevant product information.
CHALLENGES: Translations into six languages; liaison with multi-market
production teams; sensitive cross-cultural issues to be taken into account.
PHOTOGRAPHY | PROJECT MANAGEMENT | DESIGN AND
LAYOUT | PHOTO-RETOUCHING | TRANSLATION | RUSSIAN
AND GREEK SETTING
INSPIRATIONAL CONFERENCE ENVIRONMENTS DIAGEO
OBJECTIVE: Create four challenging and inspiring environments within which
150 hand-picked global management executives could plan the company's future.
TASK: Design, build, style, and manage the four unique environments during
a three-day conference in Dublin. Each environment to capture a different aspect of
the hospitality industry in a way that would contribute to the conference discussions.
environment 1: Futuristic bar with purpose-built furniture and lighting
within the Guinness Storehouse. A mood-setting backdrop to the first evening's entertainment.
environment 2: Club Diageo, built in the style of a private members' club to
reflect Guinness UDV brand values.
environment 3: A conversion (in just 90 minutes) of Club Diageo into the
distinctly different Club Baileys for an evening drinks reception.
environment 4: A unique brand showcase: a revolving circular bar with the
style to match the conference gala dinner.
IN-HOUSE EVENT MANAGEMENT | ENVIRONMENTAL
DESIGN | LOGISTICS
MANAGEMENT | STYLING
