Text Wizard Copywriting - brochure for solid wood flooring

Background

Suppliers of solid wood flooring are not well known. To be honest, there's very little to choose between them. Purchase decisions for this upmarket product are made on the basis of colour, look, and style.

So the brochure for Finnforest's Parkett Wood Flooring (the word 'parquet' is apparently someone else's trademark) had to look and sound good. It had to push all the right buttons in the target audience.

There were four 'collections' within the Parkett range. Here are two of them.

	Contemporary collection Time is precious. You want to enjoy it. So choose a floor for living, not for maintaining. The Contemporary Collection is that floor; perfect for a busy life on the move. It adjusts to the tempo of your life: it copes with the highs and the lows, and it still looks great. Contemporary Parkett is subtly understated. Its three-strip construction is ideal for smaller spaces, and the wide range of species offers a look to complement any decorative scheme. That look is smooth and seamless because each piece of Contemporary Parkett has been selected for quality, with few knots or blemishes and the minimum of colour variation. Character collection A room with Character Parkett is like an old friend. It has its own personality. It seems like it's been there forever. You can't wait to get back to it. The Character Collection looks and feels this good because it's been given a special heat-treatment that produces a rich, antique colour. The finish of Character Parkett's three-strip planks is warm and dark, cosy and welcoming. This is a floor that's as constant and reassuring as the ticking of a pendulum clock. Lay it in an old house for authentic rusticity; or add it to a new one for the sheer delight of living with wood in all its vibrant, multi-hued glory.