textwizard.com logo

Mood-setting for overseas property sales

Background Overseassales.com had not been trading long when I was asked to write the brochure. The budget was tight, so I had to do it all in one quick pass without revisions. For such a speedy job, the result works well; it puts you in the mood for property buying from the outset. But that's what was needed, a story that was more about style than substance.
 
Just 60 words for each page: here are three of them
opening quotation marks CITY LIVING
They say the city never sleeps. By day, life spills out on to the streets in bustling markets and at elegant pavement cafés, for exquisite shopping, vibrant architecture, and museums packed with treasures.

At night, the bars and restaurants are humming, the theatres are full, and the party looks like it'll run till dawn. But who cares when your apartment is just a short taxi ride away.


BEACH
No two days at the beach are the same. Yesterday it was cloudless, sun-scorched and lazy; today the surf pounds relentlessly and the air seems to fizz with salt and ozone.

That's the beauty of living so close. You know the sea and its moods as well as you know your own. You can swim, snorkel, or sail almost any day of the week, and there's all the time in the world to catch up on your reading.


COUNTRY RETREATS
Your country retreat is an escape to a simpler way of life: picking fresh fruit for breakfast, dozing through the siesta, and uncorking a bottle of local wine when the sun goes down.

This is your place and you wouldn't swap it for anywhere else in the world. There are olive groves on the hillsides and here, in the vine-shaded courtyard, a rough wooden table where friends gather for lunch.

closing quotation marks
 
 
 
 
  © Overseassales.com 2005


textwizard.com logo