Text Wizard Copywriting - a little bit of self-promotion

Background

We all have quiet periods when we worry about selling enough words to feed the cat, let alone a family. If we're feeling foolish or desperate, we may even resort to advertising. Here are some ideas I tried in the back pages of Campaign, Adline, and New Heritage.

Two clippings from a series of thirteen that I placed in the Index section of Campaign. Maybe I was being too clever – or too stupid – to try it on with thirteen different puns. The complete list was:
Carbon copy	Page boy
Pencil sharpener	Letter press
Para trooper	Copy cat
Type writer	Para medic
Life sentence	Type casting
Plum line	Word processor
Propelling pencil

These ads in the Services Directory of Adline were rather more successful. I should have realised that the metropolitan types who read Campaign wouldn't be interested in a hick copywriter. We provincial creatives should know our place.

This block in the Showcase section of New Heritage was a bit of a long shot. It was an attempt to reach the museums/visitor-attraction market – but it only drew one response from someone who went very quiet when he found out how much copywriting costs…

The copy says:

explain yourself
with authority, clarity, passion, and humour
words that engage, inform, and inspire