+44 117 204 7334 | 0117 204 7334 chas@textwizard.com

Newsletter writing for the building trade

Click an image to enlarge

CCF is the division of Travis Perkins that supplies building materials to specialist interior fitters. We wrote and edited its newsletter TradeTalk for many years.

The newsletters were popular because they gave us plenty of freedom to tease out the most engaging angle for a story. We interviewed customers for case studies, talked to directors about business developments, and chatted with branch managers to find out what was happening in their branches. It was copywriting with a strong business focus.

Read more:

Visit the CCF website to see complete issues of CCF TradeTalk