Newsletter copywriting for the building trade
CCF is the division of Travis Perkins that supplies building materials to specialist interior fitters. I wrote and edited its newsletter TradeTalk for many years.
The newsletters were popular because CCF gave me plenty of freedom to tease out the most engaging angle for a story. I interviewed customers for case studies, talked to directors about business developments, and chatted with branch managers to find out what was happening in their branches. It was copywriting with a strong business focus.
Visit the CCF website to see complete issues of CCF TradeTalk