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Newsletter copywriting for the building trade

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Newsletter copywriting for a story about CCF's involvement in a BBC DIY SOS project
Newsletter copywriting for the cover from CCF TradeTalk issue 106

CCF is the division of Travis Perkins that supplies building materials to specialist interior fitters. I wrote and edited its newsletter TradeTalk for many years.

The newsletters were popular because CCF gave me plenty of freedom to tease out the most engaging angle for a story. I interviewed customers for case studies, talked to directors about business developments, and chatted with branch managers to find out what was happening in their branches. It was copywriting with a strong business focus.

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Visit the CCF website to see complete issues of CCF TradeTalk