Newsletter writing for the building trade
CCF is the division of Travis Perkins that supplies building materials to specialist interior fitters. We wrote and edited its newsletter TradeTalk for many years.
The newsletters were popular because they gave us plenty of freedom to tease out the most engaging angle for a story. We interviewed customers for case studies, talked to directors about business developments, and chatted with branch managers to find out what was happening in their branches. It was copywriting with a strong business focus.
Visit the CCF website to see complete issues of CCF TradeTalk