Built for heavy traffic
ThistlePro DuraFinish takes the hard knocks of life on the go
Thrilling flavours, intriguing textures, a gasp of delight …
… that’s what fires up our ovens at The Artful Baker. We’re traditionalists who like to turn the world upside down. We craft the unexpected.
A great pub is like a warm embrace …
… cheerful, inviting, dependable. In the polished wood, gleaming brass, decorative tiles, etched glass, and wrought ironwork of a Nicholson’s pub, you see the collective heart of a nation. This is where Britons have come to celebrate and to commiserate, to discuss the news and hear the gossip, to escape the daily grind and laugh with the crowd.
As dusk falls …
… Leicester’s cultural scene comes to life. Why stay in when the neon of night-time entertainment burns so brightly? This is the city for inventiveness and fun – for howling with laughter, roaring with the crowd, or holding your breath in awed, whatever-happens-next silence.
One spiral excites the imagination …
… more than any other. It reaches out to artists, naturalists, mathematicians, mystics, and infinity. The Fibonacci spiral is precise and numerical, yet it defines the beauty of much of the world around us. And the maths is so simple, a child can grasp it.
Commercial copywriters and tone-of-voice specialists
Is your copywriting on-brand or one long corporate suicide note?
Your brand does good things. But does it say good things?
Are your words so fresh, lively, and compelling, readers can’t resist tapping your ‘buy now’ button?
Or are you indistinguishable from your competitors?
Great copywriting draws eager customers in. It keeps them reading to the end of the page. They reach for the phone. They dial 0117 204 7334. They have to get in touch.
Latest copywriting posts
Don’t tell your audience what to think about you, help them make up their own minds. That’s a much more powerful result.read more
Confusing or ambiguous instructions are an annoying time-waster. Maybe you need a proper writer to put things right.read more
Crowd-sourced dictionaries may be fun, but are they helpful to copywriters? Probably not.read more
Great copywriting gets people talking
And this is what they say:
"The high quality of your text never fails to amaze me – on brief every time and always keeping our tone of voice and customer base in mind. Your speedy turnaround and creative suggestions have definitely helped save the day on more than one occasion."
Account Manager, Travis Perkins
"Chas immediately understood what we wanted. He immersed himself in our brand and created copy that spoke to customers directly from the carton. He also produced a simple tone-of-voice document that helped us communicate in the same style with our audience."
Marketing Director, Yeo Valley Organic