+44 117 204 7334 | 0117 204 7334 chas@textwizard.com
Animated text telling what copywriting does

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Crunch decision.

Ordinary grain or Insane Grain? Empty puff or a big, bad, puffed-to-the-max serving of ancient African super grains?

Food packaging copywriter: three packs of Insane Grain

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Built for heavy traffic

ThistlePro DuraFinish takes the hard knocks of life on the go

Fleet livery copywriter: British Gypsum lorry with image and text on the side curtain

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A great pub is like a warm embrace …

… cheerful, inviting, dependable. In the polished wood, gleaming brass, decorative tiles, etched glass, and wrought ironwork of a Nicholson’s pub, you see the collective heart of a nation. This is where Britons have come to celebrate and to commiserate, to discuss the news and hear the gossip, to escape the daily grind and laugh with the crowd.

Hospitality copywriting: full pint of beer in a dimpled glass

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As dusk falls …

… Leicester’s cultural scene comes to life. Why stay in when the neon of night-time entertainment burns so brightly? This is the city for inventiveness and fun – for howling with laughter, roaring with the crowd, or holding your breath in awed, whatever-happens-next silence.

Arts and culture copywriting: giant white street-theatre bird

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One spiral excites the imagination …

… more than any other. It reaches out to artists, naturalists, mathematicians, mystics, and infinity. The Fibonacci spiral is precise and numerical, yet it defines the beauty of much of the world around us. And the maths is so simple, a child can grasp it.

PR copywriter: a single sunflower head

Be more human, be more customer-focused

A freelance copywriter to help you become brilliant at being yourself
It’s a dull old world out there. Too many identical-sounding brands using the same words to fish in the same pool of customers.

But you’re different. You know exactly what your products or services can do, and you know how fantastic your team and customer support are. If only you could get the message across.

It’s not difficult. The things you say and do when you’re face-to-face with customers should be the things you say and do when you’re not. Imagine how much more compelling your business would sound if you carried the natural warmth and enthusiasm of those everyday human interactions into the words on your marketing materials.

Would that be the one brilliant thing that differentiates you from your soundalike competitors?

You don’t need big words or grand claims to win customers over. You just need to be the most empathetic and charismatic version of yourself. That’s my area of copywriting expertise. If we can get together to capture the honesty, energy, and simple humanity of your face-to-face interactions, you’ll have a story that’s unique to you.

To make yours the brand that cuts through in a sea of soundalikes, get in touch. Call me on 0117 204 7334 or email Chas Walton, freelance copywriter.

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Great copywriting gets people talking

And this is what they say:

"The high quality of your text never fails to amaze me – on brief every time and always keeping our tone of voice and customer base in mind. Your speedy turnaround and creative suggestions have definitely helped save the day on more than one occasion."

Jo Harris
Account Manager, Travis Perkins

"Chas immediately understood what we wanted. He immersed himself in our brand and created copy that spoke to customers directly from the carton. He also produced a simple tone-of-voice document that helped us communicate in the same style with our audience."

Ben Cull
Marketing Director, Yeo Valley Organic

Contact

Telephone  +44 117 204 7334 | 0117 204 7334
Email chas@textwizard.com

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