Ordinary grain or Insane Grain? Empty puff or a big, bad, puffed-to-the-max serving of ancient African super grains?
Built for heavy traffic
ThistlePro DuraFinish takes the hard knocks of life on the go
A great pub is like a warm embrace …
… cheerful, inviting, dependable. In the polished wood, gleaming brass, decorative tiles, etched glass, and wrought ironwork of a Nicholson’s pub, you see the collective heart of a nation. This is where Britons have come to celebrate and to commiserate, to discuss the news and hear the gossip, to escape the daily grind and laugh with the crowd.
As dusk falls …
… Leicester’s cultural scene comes to life. Why stay in when the neon of night-time entertainment burns so brightly? This is the city for inventiveness and fun – for howling with laughter, roaring with the crowd, or holding your breath in awed, whatever-happens-next silence.
One spiral excites the imagination …
… more than any other. It reaches out to artists, naturalists, mathematicians, mystics, and infinity. The Fibonacci spiral is precise and numerical, yet it defines the beauty of much of the world around us. And the maths is so simple, a child can grasp it.
Be more human, be more customer-focused
A freelance copywriter to help you become brilliant at being yourself
It’s a dull old world out there. Too many identical-sounding brands using the same words to fish in the same pool of customers.
But you’re different. You know exactly what your products or services can do, and you know how fantastic your team and customer support are. If only you could get the message across.
It’s not difficult. The things you say and do when you’re face-to-face with customers should be the things you say and do when you’re not. Imagine how much more compelling your business would sound if you carried the natural warmth and enthusiasm of those everyday human interactions into the words on your marketing materials.
Would that be the one brilliant thing that differentiates you from your soundalike competitors?
You don’t need big words or grand claims to win customers over. You just need to be the most empathetic and charismatic version of yourself. That’s my area of copywriting expertise. If we can get together to capture the honesty, energy, and simple humanity of your face-to-face interactions, you’ll have a story that’s unique to you.
To make yours the brand that cuts through in a sea of soundalikes, get in touch. Call me on 0117 204 7334 or email Chas Walton, freelance copywriter.
Latest copywriting posts
How would a consumer describe their ideal snack? And what words do healthy and unhealthy conjure up? Dutch research offers some clues.read more
The groan-inducing cracker joke is a festive staple. If it’s not bad, it’s not doing the job. Here’s how to write your own.read more
Marketers continue to peddle solutions to undefined problems. Here’s a fresh reminder of why you should strike the word from your copy.read more
Great copywriting gets people talking
And this is what they say:
"The high quality of your text never fails to amaze me – on brief every time and always keeping our tone of voice and customer base in mind. Your speedy turnaround and creative suggestions have definitely helped save the day on more than one occasion."
Account Manager, Travis Perkins
"Chas immediately understood what we wanted. He immersed himself in our brand and created copy that spoke to customers directly from the carton. He also produced a simple tone-of-voice document that helped us communicate in the same style with our audience."
Marketing Director, Yeo Valley Organic