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Copywriter news, musings, ideas, and tips

Proof that the devil really does find work for idle keyboards

Research tips for copywriters

AccessLab is a British Science Association programme to give people the skills to research original scientific papers. Here’a report from my day of discovery.

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And the (copywriting) winner is …

Reach Contact win at the UK Customer Experience Awards. I helped them wow the judges with a written submission and scripted face-to-face presentation. Could you, too, be an award-winner?

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Collective nouns: singular or plural?

‘The band is in full swing’ or ‘the band are in full swing’? ‘The band is drinking coffee’ or ‘the band are drinking coffee’? I look at some of those tricky questions of plurality.

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