+44 117 204 7334 | 0117 204 7334 chas@textwizard.com

Copywriting that’s bang on brand

Projects that have already changed a few minds

To chat about copywriting as persuasive as this, call 0117 204 7334 or fire off an email

General and consumer-facing copy


Detail from the Gosh! website

Words for the launch website

Dorwest Herbs

Dorwest Herbs logo

Brand-defining web copy

Nicholson’s pubs

Hand holding a beer glass that's filling with beer

Seasonal cask-ale brochure

Dickies workwear

Extract from the intro to the Dickies workwear catalogue

Catalogue copy

Oakman Inns

Chefs working in an Oakman Inns kitchen

Brochure for a 400-year-old coaching inn

Fit Builder

Masthead of Fit Builder newsletter

Red-top-style newsletter for healthy builders


Placeholder image

London 2012 souvenir photobook

First Point Insurance

Extract from First Point advertorial showing a Mercedes

Advertorial for independent insurance broker


Detail from Halifax leaflet about ISA-switching

Leaflet on switching ISAs

Arts Fresco

The Tiny Travelling Tightwire Show by Dizzy O'Dare Presents

Programme for a festival of street theatre

Grace Homes

Welham Bush Farm, Great Bowden

Brochure copy for developer of conservation villages

Holiday Cottage Compare

Lakeside holiday with landing stage and bathing hut

Web copy and strapline


Victorinox logo on a Swiss Army Knife

Web copy and press release

Society of Homeopaths

Two people talking seen in silhouette

Web copy and content

Retail packaging

Pep & Lekker

Logo and detail from Pep & Lekker packaging

Provenance packaging story

Saira Skin

Saira Skin Hydrating Facial Oil with fruits

Skincare packaging copy

The Artful Baker

The Artful Baker logo

BoP brand story

The Fresh Pasta Company

Packaging detail from Matarello by the Fresh Pasta Company

Authenticity and provenance for a rebrand

Insane Grain

Surprised llama wearing glasses

Quirky BoP copy

New Covent Garden Food Co

Detail from the cover of Soup for All Seasons from New Covent Garden Food Co

Soup cartons and recipe book


Gosh! logo

Brand-defining pack copy

Scapa single malt

Lighthouse against a dark evening sky

Story to communicate a sense of place

Internal comms and B2B copywriting


Reedmace overlaid with the Fibonacci series

Booklet for a trade show

Leicester City Council

Cover detail from Leicester City Council arts prospectus

Arts and culture prospectus

British Gypsum

British Gypsum lorry

Fleet livery copywriting


builders’ merchant
Snapshot from the cover of the CCF TradeTalk newsletter

Construction-industry newsletter


seeds and science
Two cows: one brown, one black

Web content, newsletters, and other materials


Interior of Rutland Cycling's shop at Whitwell

IT case studies

Creative Triangle

Design Week Top 100 logo

Brand copy for a design agency


Post-room worker with packaging and profits arrow

Annual report writing

Science Vale UK

Graphic representation of an expanding universe

60+ pages of science-park web copy

Mettler Toledo

X-ray image of a food package

White paper on X-ray inspection


Part of a drivebusiness ad featuring its work for AllSaints

ecommerce ads featuring fashion retailers

Video and film scripts

Wimbledon Driving School

Still of Alastair Greener, presenter of the Wimbledon Driving School video

Video advice for potential driving instructors


Placeholder image

Animated explanation of new baggage system

National Space Centre

The Milky Way in the blackness of space

Big narrated by Lord Attenborough

Yusen Logistics

Placeholder image

Scene-setting video for a conference with customers

Editorial style and tone of voice


Waitrose packaging detail showing a cup with asparagus tips

Packaging style and tone of voice


An aircraft on the stand at Heathrow

Writing style and editorial guidelines


Cardboard mailboxes from ProPac

Design guidelines and tone of voice

Yeo Valley

Cows in field

Packaging copy and one-page, tone-of-voice guide

Museum and heritage projects

National Trust, Knole

View towards the clock tower at Knole

Interpretation to bring in new audiences

Experience Barnsley

Stories for a new museum built on community-donated artefacts

National Trust, Clumber Park

Close-up of a black beetle

Visitor centre explanatory panels

Peterborough Museum

Placeholder image

Stories about local life for an HLF-funded refurbishment

Instruction manuals and learning materials


Screenshot from the installation DVD for Encore from Bushboard

Installation of kitchen worktops – animated DVD


Tyre and can detail from front of Holts Tyreweld

Tyreweld back-of-can user instructions


Detail from the instructions for a Finnforest log cabin

Building a log cabin in your garden

Wimbledon Driving School

How a crash might happen if you stop too close in slow-moving traffic

Online resources for learner drivers


Telephone  +44 117 204 7334 | 0117 204 7334
Email chas@textwizard.com

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