+44 117 204 7334 | 0117 204 7334 chas@textwizard.com

Copywriting that’s bang on brand

Projects that have already changed a few minds
To chat about copywriting as persuasive as this, call 0117 204 7334 or fire off an email
General and consumer-facing copy


Detail from the Gosh! website

Free-from food web copy

Dorwest Herbs

Dorwest Herbs logo

Pet healthcare copywriter

Nicholson’s pubs

Hand holding a beer glass that's filling with beer

Beer, cask ales, and hospitality

Dickies workwear

Extract from the intro to the Dickies workwear catalogue

Workwear catalogue copy

Oakman Inns

Chefs working in an Oakman Inns kitchen

Coaching inn hospitality brochure

Fit Builder

Masthead of Fit Builder newsletter

Construction industry newsletter writer


Placeholder image

Airport souvenir photobook

First Point Insurance

Extract from First Point advertorial showing a Mercedes

Independent insurance brokers


Detail from Halifax leaflet about ISA-switching

Financial services copywriting

Arts Fresco

The Tiny Travelling Tightwire Show by Dizzy O'Dare Presents

Festival of street theatre programme editor

Grace Homes

Welham Bush Farm, Great Bowden

New homes builder and developer

Holiday Cottage Compare

Lakeside holiday with landing stage and bathing hut

Tourism and holiday rentals copy


Victorinox logo on a Swiss Army Knife

Online retailer sales copy

Society of Homeopaths

Two people talking seen in silhouette

Healthcare professionals copywriting and content

Retail packaging copywriters

Pep & Lekker

Logo and detail from Pep & Lekker packaging

Food packaging brand story

Saira Skin

Saira Skin Hydrating Facial Oil with fruits
Skincare packaging copy

The Artful Baker

The Artful Baker logo

BoP brand copywriter

The Fresh Pasta Company

Packaging detail from Matarello by the Fresh Pasta Company

Packaging copy for renamed food brand

Insane Grain

Surprised llama wearing glasses

Quirky BoP snack story

New Covent Garden Food Co

Detail from the cover of Soup for All Seasons from New Covent Garden Food Co

Food and drink packaging and book


Gosh! logo

Brand-defining packaging copywriter

Scapa single malt

Lighthouse against a dark evening sky

Malt whisky brand positioning copy

Internal comms and B2B copywriting


Reedmace overlaid with the Fibonacci series

Construction industry trade-show booklet

Leicester City Council

Cover detail from Leicester City Council arts prospectus

Local authority arts and culture copy

British Gypsum

British Gypsum lorry
Fleet livery copywriting


builders’ merchant
Snapshot from the cover of the CCF TradeTalk newsletter

Construction-industry newsletter writer


seeds and science
Two cows: one brown, one black

Global seed developer and merchant


Interior of Rutland Cycling's shop at Whitwell

Writer of IT case studies

Creative Triangle

Design Week Top 100 logo
Brand copy for a design agency


Post-room worker with packaging and profits arrow

Annual report copywiter

Science Vale UK

Graphic representation of an expanding universe

Words for a science-park development

Mettler Toledo

X-ray image of a food package

Production-line-safety white paper


Part of a drivebusiness ad featuring its work for AllSaints

fashion-industry ecommerce ads

Video and film scriptwriter

Wimbledon Driving School

Still of Alastair Greener, presenter of the Wimbledon Driving School video

Driving school video script


Placeholder image

Airport animation scriptwriting

National Space Centre

The Milky Way in the blackness of space

Planetarium script narrated by Lord Attenborough

Yusen Logistics

Placeholder image

Logistics conference video script

Editorial style and tone of voice


Waitrose packaging detail showing a cup with asparagus tips

Supermarket packaging copy and tone of voice


An aircraft on the stand at Heathrow

Airport writing style and editorial guidelines


Cardboard mailboxes from ProPac

Brand design guide and tone of voice

Yeo Valley

Cows in field

Retail packaging copy and tone-of-voice guide

Museum and heritage projects copywriter

National Trust, Knole

View towards the clock tower at Knole

Interpretation copy to bring in new audiences

Experience Barnsley

Storytelling for a new museum built on community-donated artefacts

National Trust, Clumber Park

Close-up of a black beetle

Visitor-centre explanatory panels

Peterborough Museum

Placeholder image

Copywriting for an HLF-funded rmuseum refurbishment

Instruction manuals and learning materials


Screenshot from the installation DVD for Encore from Bushboard

Kitchen worktops installation instructions DVD


Tyre and can detail from front of Holts Tyreweld
Tyreweld back-of-can user instructions


Detail from the instructions for a Finnforest log cabin

Log-cabin self-build instruction manual

Wimbledon Driving School

How a crash might happen if you stop too close in slow-moving traffic

Driving school online training materials


Telephone  +44 117 204 7334 | 0117 204 7334
Email chas@textwizard.com

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