<< Return to copywriting / copywriters portfolio

Back-of-can instructions copywriting for Holts Tyreweld

A redesign for Holts Tyreweld was an opportunity to update the instructions and other back-of-can copy.

I refined the text and queried a couple of points that wouldn’t make sense to non-specialist users. Why, for example, would you ‘move to safety’ once you’d begun the inflation process? Answer: to be away from passing traffic not because the process is unsafe. And since I’m a motoring ignoramus as well as a copywriter of instructions, I had no idea how to tell the size of car tyres.

The result is an amalgam of Holts’ copy and mine – and so much clearer for the shared effort.