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Brand-heritage copywriting for the Dickies workwear catalogue

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Brand heritage copywriting: page from the Dickies workwear catalogue
Brand heritage copywriting: cover of a Dickies workwear catalogue

I met Dickies at a trade show when our two stands were directly opposite each other on the same aisle. It was quiet (the worst kind of trade show), so we got talking. For the next few years, I wrote snippets of copy to introduce the various sections of their annual catalogue.

The brochure copywriting sample within the quote marks comes from the introduction to the 2016 catalogue.


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