Fit Builder, a way to get builders talking about health
Builders tend not to seek medical help when things go wrong. Fit Builder was a government programme to test whether sending medical teams to building sites would encourage builders to talk about work-related illnesses. The accompanying newsletter was a red-top pastiche filled with unashamedly laddish innuendo. It worked. According to contacts at Travis Perkins, copies flew off their trade counters faster than any other materials.
Download the Fit Builder newsletter (PDF: 572KB)