BoP brand story captures the essence of an authentic pasta brand
![Food packaging copywriter: Fresh Pasta Company founder, Mark Garcia-Oliver, endures a shower of pasta flour](https://www.textwizard.com/wp-content/uploads/2016/07/Mark-Garcia-Oliver-350.jpg)
When The Fresh Pasta Company rebranded as Mattarello, my BoP copywriting helped them capture the authenticity of their Italian heritage and the quality of their pastas. I took my cue from this gloriously offbeat picture of company founder, Mark Garcia-Oliver, enduring a snow storm of pasta flour.
I also helped with some launch materials for the rebrand.
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