+44 117 204 7334 | 0117 204 7334 chas@textwizard.com

BoP brand story captures the essence of an authentic pasta brand

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Food packaging copywriter: detail from Matarello packaging by the Fresh Pasta Company
Food packaging copywriter: two packs of Matarello pasta from the Fresh Pasta Company
Food packaging copywriter: Fresh Pasta Company founder, Mark Garcia-Oliver, endures a shower of pasta flour

When The Fresh Pasta Company rebranded as Mattarello, my BoP copywriting helped them capture the authenticity of their Italian heritage and the quality of their pastas. I took my cue from this gloriously offbeat picture of company founder, Mark Garcia-Oliver, enduring a snow storm of pasta flour.

I also helped with some launch materials for the rebrand.

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