+44 117 204 7334 | 0117 204 7334 chas@textwizard.com

Back-of-can instructions copywriting for Holts Tyreweld

Rear view of a can of Holts Tyreweld
Front and back of Holts Tyreweld cans

A redesign for Holts Tyreweld was an opportunity to update the instructions and other back-of-can copy.

We refined the text and queried a couple of points that wouldn’t make sense to non-specialist users. Why, for example, would you ‘move to safety’ once you’d begun the inflation process? Answer: to be away from passing traffic not because the process is unsafe. And since we’re motoring ignoramuses as well as copywriters of instructions, we had no idea how to tell the size of car tyres.

The result is an amalgam of Holts’ copy and ours – and much clearer for the shared effort.


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