Case study copywriting for a provider of business apps
Kerio create easy-to-use security and communications software for business. I wrote a series of case studies – the IT industry’s most popular marketing tool – to show how Kerio’s customers use their apps.
When I write a case study, I find out what my client wants from it before I speak to their customer. If you don’t put the right questions to the organisation featured in the case study, you won’t get a story that sells the client. Give them half a chance, and case-study subjects will turn it into a publicity piece for themselves.