+44 117 204 7334 | 0117 204 7334 chas@textwizard.com

Case study copywriting for a provider of business apps

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Case study copywriting to explain Rutland Cycling's use of Kerio Control
Case study copywriting: header from the Kerio website about Rutland Cycling

Kerio create easy-to-use security and communications software for business. I wrote a series of case studies – the IT industry’s most popular marketing tool – to show how Kerio’s customers use their apps.

When I write a case study, I find out what my client wants from it before I speak to their customer. If you don’t put the right questions to the organisation featured in the case study, you won’t get a story that sells the client. Give them half a chance, and case-study subjects will turn it into a publicity piece for themselves.

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See other case studies I’ve written or edited for Kerio:



Telephone  +44 117 204 7334 | 0117 204 7334
Email chas@textwizard.com

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