Web content and healthcare copywriting for a professional association
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Everyone needs a healthcare professional they can trust – one who’s trained to rigorous standards, bound by a strict code of ethics, and subject to independent regulation. That’s what the Society of Homeopaths stands for. We’re the UK’s largest group of professional homeopaths, and the only one whose register is accredited by the Professional Standards Authority, an agency set up by the government to protect the public.
We work to uphold standards of homeopathic care, support our members in their practices, and help their patients back to good health. We make sure that the letters RSHom are your guarantee of a well-trained, registered and insured professional homeopath.
What is homeopathy?
Homeopathy is a holistic medicine that uses specially prepared, highly diluted substances (given mainly in tablet form) to trigger the body’s own healing mechanisms.
A homeopath will prescribe medicines according to the patient’s unique set of symptoms, and how they experience them, taking into account their overall level of health.
Like with like
Homeopathy is based on the principle of ‘like treats like’ – that is, a substance which can cause symptoms when taken in large doses, can be used in small amounts to treat similar symptoms. For example, drinking too much coffee can cause sleeplessness and agitation. According to this principle, when made into a homeopathic medicine, coffee could be used to treat people suffering from sleeplessness and agitation.
This concept is sometimes used in conventional medicine. For example, the stimulant Ritalin is used to treat patients with ADHD (Attention Deficit Hyperactivity Disorder), and small doses of allergens, such as pollen, are sometimes used to de-sensitise allergic patients. An important difference with homeopathy, however, is that the medicinal doses (known as remedies) are so small they have no toxic side effects.
The scientist in me says that homeopathy cannot work. But then I meet a few homeopaths and find they’re such honest and decent people, there must be something to it.
Over the years I’ve worked on several projects for the Society of Homeopaths and for individual practising homeopaths. My task as a freelance copywriter is to capture their rigour, honesty, and approachableness. I like to think I’ve done that with the copy I edited for the Society of Homeopaths website.