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Scriptwriting for a news-style, face-to-camera corporate video

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Still of the earth in space from the Yusen Global News video

Still from the title sequence of the Yusen Global News video

Yusen Logistics is active – and expanding – in just about every country in the world. To give its UK customers a sense of where the company was going, Yusen began its customer-conference day with a news-style video. They sent us a bundle of press releases and a string of topics, and left it to us to pull the script together.

Our video scriptwriting was voiced face-to-camera by the presenter, Graham Rogers. The show was interspersed with cuts to members of the Yusen team to give it the lively feel of news on the move.

Although we encouraged Graham to use his own words, he chose to voice his piece verbatim. He said that we’d scripted it exactly the way he would say it.


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