News-style video for a customer conference
Yusen Logistics is active and expanding in just about every country in the world. To give its UK customers a sense of where the company was going, they ran a news-style video at the start of a customer conference day. They sent us a bundle of press releases and a string of topics, and left it to us to pull the words together.
The script was voiced by the presenter, Graham Rogers, with cuts to members of the Yusen team to give it a lively feel of news on the move.
Although we encouraged Graham to use his own words, he chose to voice his piece verbatim. He said that we’d written it exactly the way he would say it.