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Scriptwriting for video animation about just-in-time processes

Click an image to enlarge

Still from the animated video, 'The case for world-class baggage handling'

Heathrow is investing in new infrastructure on a huge scale. Some elements, such as the new Terminal 2, you can see; others are hidden from view. A new airport-wide baggage system is one of those behind-the-scenes changes that’s speeding up the flow of bags and improving the reliability of baggage handling.

Heathrow’s challenge was to keep its stakeholders – the airlines and baggage handlers – on board and fully engaged with the changes. During the early stages, we wrote copy for an informative, baggage-shaped brochure (see image directly above). Later, as the launch date approached, we were the video scriptwriters for an animation that showed how the system worked. The animators, Chaos Design, came up with a neat idea in which the bags themselves had personalities.

There’s a short extract between the quote marks. To see the full video, click the link below.

Read more:

We’ve written dozens of pieces of Heathrow, including the airport’s style and tone-of-voice guide and a souvenir photobook to celebrate London 2012


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