Captions and copywriting for a London 2012 souvenir photobook
Yes, the London Olympics are long gone. But it was a big event in the life of the nation so you can forgive me for clinging to the minuscule part that my copywriting played in the celebrations.
Heathrow did well that summer. Everything worked out as planned, the airport had its busiest day ever, and the world liked what it saw. When it was over, they put together a souvenir photobook to hand out to the team and to stakeholders. I captioned the images and wrote introductory text for each section.
I’ve written dozens of pieces for Heathrow, including the airport’s style and tone-of-voice guide and the script for an animated video about baggage transformation