Did you know (you’re wasting your readers’ time)?
Those innocuous ‘Did you know?’ snippets are corporate time-wasters. If the point needs to be made, spell it out. If not, cut it out.
Is your brand identity and style guide idiot-proof?
Design guidelines depend on words for clarity, as well as layouts. If your designers aren’t as handy with text as they are with graphics, your guidelines could be leading people astray.
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