![Are there words for the ideal healthy snack?](https://www.textwizard.com/wp-content/uploads/2020/08/Snacks-on-scales-850.jpg)
![Are there words for the ideal healthy snack?](https://www.textwizard.com/wp-content/uploads/2020/08/Snacks-on-scales-850.jpg)
![Look for emotions not flavours from a food packaging copywriter](https://www.textwizard.com/wp-content/uploads/2020/01/Fig-for-blog.jpg)
Look for emotions not flavours from a food packaging copywriter
You know your food tastes great, but how do you tell your customers? The few adjectives you have to play with – sweet, bitter, sour, etc – are so uninspiring, you’ll find yourself relying on comparisons such as lemony, cheesy, earthy, malty. Which is fine so...![Alliterative alimentation alleviates allegory](https://www.textwizard.com/wp-content/uploads/2017/07/Alliteration-image.jpg)
Alliterative alimentation alleviates allegory
No, I don’t know what that headline means either. But that’s the point. If you force copy into a stylistic straitjacket (ooh, there we go again), you get nonsensical non-sequiturs (hmmm). So when a few bags of fruit and nuts from Holland & Barrett...![Not all letters are created equal](https://www.textwizard.com/wp-content/uploads/2016/09/Walkers-Spell-and-Go.jpg)