One spiral excites the imagination…
…more than any other. It reaches out to artists, naturalists, mathematicians, mystics, and infinity. The Fibonacci spiral is precise and numerical, yet it defines the beauty of much of the world around us. And the maths is so simple, a child can grasp it.
Modern America was built with Dickies
Since 1922, America’s hardest-working men and women have chosen our hard-wearing workwear to build, maintain, and cultivate a continent. When their work took them down to their hands and knees or the weather turned against them, their workwear flexed with them.
At Gosh! we do things our way
The minimal way. Nothing added and nothing taken away. Just oodles of colour, flavour, and texture. Which is exactly what you’d expect from such a gloriously natural riot of veg, pulses, herbs, and spices.
Dog lovers with pharmaceutical standards
Away from the lab and the white coats, we’re typical dog lovers – keen to chat with fellow dog owners and delighted to offer advice on anything from supplements for an active lifestyle to treatments for travel sickness, phobias or ageing joints.
At office parties and on trips to the sea, Barnsley people laughed with their workmates. When disaster fell, they stood together. There was happiness in the good times, and sorrow when times were hard.
What do you remember from your working days?
A great pub is like a warm embrace
…cheerful, inviting, dependable. In the polished wood, gleaming brass, decorative tiles, etched glass, and wrought ironwork of a Nicholson’s pub, you see the collective heart of a nation. This is where Britons have come to celebrate and to commiserate, to discuss the news and hear the gossip, to escape the daily grind and laugh with the crowd.
What does your brand sound like?
Is your copywriting on-brand or one long, corporate suicide note?
Your brand does good things. But does it say good things? Are your words so fresh, lively, and compelling, readers can’t resist tapping that ‘buy now’ button? Or are you indistinguishable from your competitors?
Great copywriting draws eager customers in. It keeps them reading to the end of the page. They reach for the phone. They dial 0117 204 7334. They have to get in touch.
Could you explain the 31 moves in solitaire in just 220 words? We did it to prove a point: that we’re pretty good at writing instuctions. Here’s how in words and in pictures.read more
Title case…sentence case…all caps…there are plenty of ways to set your titles. Some are easier to read, and some look a shade more elegant. Here’s our guide to the best and the worst.read more
It’s hard to stop people ripping off your web copy, but you can at least flag up your ownership. So how do you apply that © symbol? Do you even need it?read more
Great copywriting gets people talking
Here’s the sort of thing they say
"The high quality of your text never fails to amaze me – on brief every time and always keeping our tone of voice and customer base in mind. Your speedy turnaround and creative suggestions have definitely helped save the day on more than one occasion."Jo Harris
"Chas immediately understood what we wanted. He immersed himself in our brand and created copy that spoke to customers directly from the carton. He also produced a simple tone-of-voice document that helped us communicate in the same style with our audience."Ben Cull