Are there words for the ideal healthy snack?
Is it possible to describe a consumer’s ideal snack in terms that are neither healthy nor unhealthy? That was the aim of a recent piece of Dutch research that asked 1,087 participants about their ideal snack and the characteristics that make a snack healthy or...
Tips and science behind writing Christmas cracker jokes
Q Why did the chicken risk crossing the road without a hi-vis jacket*? A Because it had no fluoresce—sense. In Christmas-cracker land, the groans come early. You have to nail those punning punch lines long before the crackers go into production. I know this...
Copywriting solutions still needed after all these years
I thought that ‘solutions’, the hazy, yawn-inducing buzzword, had had its day. Copywriters have long-since stopped grumbling about it, and Private Eye, source of the world’s finest satirical solutions, ceased poking fun at the S-word years ago. Sadly...
