Corporate style

A writer’s guide to diacritics and special characters

Can’t tell a horn from a hoi or a caret from a circumflex? Here’s a beginner’s guide to those confusing hooks, strokes, and squiggles.

Don’t apologise – you’ve done nothing wrong

Had enough of corporate insincerity? People want helpful customer service not endless apologies for the minor things that go wrong.

Foolproof proofreading for proud self-publishers

A typo isn’t the end of the world, but it may leave you feeling red-faced. Follow my proofreading guide, and you’ll always be publishing work you’re proud of.

Copywriting head cases: title case and other headline styles

Title case … sentence case … all caps … there are plenty of ways to set your titles. Some are easier to read, and some look a shade more elegant. Here’s my guide to the best and the worst.

Is your brand identity and style guide idiot-proof?

Design guidelines depend on words for clarity, as well as layouts. If your designers aren’t as handy with text as they are with graphics, your guidelines could be leading people astray.