Can’t tell a horn from a hoi or a caret from a circumflex? Here’s a beginner’s guide to those confusing hooks, strokes, and squiggles.
Had enough of corporate insincerity? People want helpful customer service not endless apologies for the minor things that go wrong.
A typo isn’t the end of the world, but it may leave you feeling red-faced. Follow my proofreading guide, and you’ll always be publishing work you’re proud of.
Title case … sentence case … all caps … there are plenty of ways to set your titles. Some are easier to read, and some look a shade more elegant. Here’s my guide to the best and the worst.
Design guidelines depend on words for clarity, as well as layouts. If your designers aren’t as handy with text as they are with graphics, your guidelines could be leading people astray.