Instructions

Playful creative projects and artistic activities for lockdown

Lockdown goes on. Sort of. So here’s a collection of artistic projects to keep boredom at bay. No glitter and very little glue, just oodles of imagination.

Playful word games for all ages for the days of lockdown

Stuck in lockdown? Kids bored? This varied collection of word games will fire their imaginations. Play at home or with friends online.

No more confusing instructions – call in a freelance copywriter

Confusing or ambiguous instructions are an annoying time-waster. Maybe you need a proper writer to put things right.

Not all letters are created equal

When crisp-eaters threw themselves into Walkers’ Spell & Go promotion, what kind of letter distribution were they expecting?

Instructions for winning at solitaire

Could you explain the 31 moves in solitaire in just 220 words? We did it to prove a point: that we’re pretty good at writing instuctions. Here’s how in words and in pictures.

Is your brand identity and style guide idiot-proof?

Design guidelines depend on words for clarity, as well as layouts. If your designers aren’t as handy with text as they are with graphics, your guidelines could be leading people astray.