Don’t tell your audience what to think about you, help them make up their own minds. That’s a much more powerful result.
Confusing or ambiguous instructions are an annoying time-waster. Maybe you need a proper writer to put things right.
When crisp-eaters threw themselves into Walkers’ Spell & Go promotion, what kind of letter distribution were they expecting?
It’s hard to stop people ripping off your web copy, but you can at least flag up your ownership. So how do you apply that © symbol? Do you even need it?