Legals

Not all letters are created equal

When crisp-eaters threw themselves into Walkers’ Spell & Go promotion, what kind of letter distribution were they expecting?

It’s hard to stop people ripping off your web copy, but you can at least flag up your ownership. So how do you apply that © symbol? Do you even need it?

Research tips for copywriters
Don’t apologise – you’ve done nothing wrong
Alliterative alimentation alleviates allegory
Did you know (you’re wasting your readers’ time)?
Why be one of the crowd when you could be unique?

Legals

Not all letters are created equal

Copyright with a small ©

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