Legals

Honest copywriting is the antidote to lies and boastfulness

Don’t tell your audience what to think about you, help them make up their own minds. That’s a much more powerful result.

Not all letters are created equal

When crisp-eaters threw themselves into Walkers’ Spell & Go promotion, what kind of letter distribution were they expecting?

It’s hard to stop people ripping off your web copy, but you can at least flag up your ownership. So how do you apply that © symbol? Do you even need it?

Honest copywriting is the antidote to lies and boastfulness
No more confusing instructions – call in a freelance copywriter
Coin your own dictionary definitions
Research tips for copywriters
Don’t aplogise – you’ve done nothing wrong

Legals

Honest copywriting is the antidote to lies and boastfulness

Not all letters are created equal

Copyright with a small ©

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