Did you know (you’re wasting your readers’ time)?
This is pet-hate time. I’m talking about those trivia snippets dropped into the pages of staff and customer newsletters. You can’t miss them because the headline is always the same: ‘Did you know?’ Somewhere buried beneath those three innocuous...
Why be one of the crowd when you could be unique?
How many times a day do you read something like this?: Tedious Trading is one of the UK’s leading purveyors of bland brand claims. Writers throw in that ‘one of’ phrase without a moment’s thought. Because being up there with the leaders must be good....
And the (copywriting) winner is …
Congratulations to Reach Contact for a magnificent win at last Friday’s UK Customer Experience Awards. Reach are Heathrow’s purple-clad Passenger Ambassadors, and a factor in the airport’s relentless rise up the European passenger-satisfaction...
