Language and letters
Can’t tell a horn from a hoi or a caret from a circumflex? Here’s a beginner’s guide to those confusing hooks, strokes, and squiggles.
How would a consumer describe their ideal snack? And what words do healthy and unhealthy conjure up? Dutch research offers some clues.
The groan-inducing cracker joke is a festive staple. If it’s not bad, it’s not doing the job. Here’s how to write your own.
Stuck in lockdown? Kids bored? This varied collection of word games will fire their imaginations. Play at home or with friends online.
Here, on one page, are the online resources to resolve a million-and-one everyday commercial-writing problems. All suggestions welcome.
We copywriters are hard-wired to bin jargon, but does that serve our audience? Guest blogger, Nigel Graber, raids the linguistic refuse sacks.
Crowd-sourced dictionaries may be fun, but are they helpful to copywriters? Probably not.
It’s easy to be vague and boastful – to be ‘one of’ the leading brands in your sector. But who wants to be ordinary when they could be magnificent?
And I’m celebrating with a string of homespun one-liners. Stuff like: « A group of exclamation marks ordered a round of drinks in a pub. “Whose shout is it?” asked the landlord. »
When crisp-eaters threw themselves into Walkers’ Spell & Go promotion, what kind of letter distribution were they expecting?
Title case … sentence case … all caps … there are plenty of ways to set your titles. Some are easier to read, and some look a shade more elegant. Here’s my guide to the best and the worst.
‘The band is in full swing’ or ‘the band are in full swing’? ‘The band is drinking coffee’ or ‘the band are drinking coffee’? I look at some of those tricky questions of plurality.