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Are there words for the ideal healthy snack?
How would a consumer describe their ideal snack? And what words do healthy and unhealthy conjure up? Dutch research offers some clues.
Playful family word games for all ages in lockdown
Stuck in lockdown? Kids bored? This varied collection of word games will fire their imaginations. Play at home or with friends online.
Research tips for copywriters
AccessLab is a British Science Association programme to give people the skills to research original scientific papers. Here’a report from my day of discovery.
It’s National Punctuation Day. Period.
And I’m celebrating with a string of homespun one-liners. Stuff like: « A group of exclamation marks ordered a round of drinks in a pub. “Whose shout is it?” asked the landlord. »
Playful creative projects and artistic activities for lockdown
Lockdown goes on. Sort of. So here’s a collection of artistic projects to keep boredom at bay. No glitter and very little glue, just oodles of imagination.
What can we learn from writing for Bristol Life?
Even media-savvy people can be herded into predictability. It’s time to break out of your copywriting straitjacket.
And the (copywriting) winner is …
Reach Contact win at the UK Customer Experience Awards. I helped them wow the judges with a written submission and scripted face-to-face presentation. Could you, too, be an award-winner?
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