How would a consumer describe their ideal snack? And what words do healthy and unhealthy conjure up? Dutch research offers some clues.
Lockdown goes on. Sort of. So here’s a collection of artistic projects to keep boredom at bay. No glitter and very little glue, just oodles of imagination.
Stuck in lockdown? Kids bored? This varied collection of word games will fire their imaginations. Play at home or with friends online.
Even media-savvy people can be herded into predictability. It’s time to break out of your copywriting straitjacket.
AccessLab is a British Science Association programme to give people the skills to research original scientific papers. Here’a report from my day of discovery.
Reach Contact win at the UK Customer Experience Awards. I helped them wow the judges with a written submission and scripted face-to-face presentation. Could you, too, be an award-winner?
And I’m celebrating with a string of homespun one-liners. Stuff like: « A group of exclamation marks ordered a round of drinks in a pub. “Whose shout is it?” asked the landlord. »