Copy: good and bad
Copywriting solutions still needed after all these years
Marketers continue to peddle solutions to undefined problems. Here’s a fresh reminder of why you should strike the word from your copy.
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What can we learn from copywriting for Bristol Life?
Even media-savvy people can be herded into predictability. It’s time to break out of your copywriting straitjacket.
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Honest copywriting is the antidote to lies and boastfulness
Don’t tell your audience what to think about you, help them make up their own minds. That’s a much more powerful result.
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No more confusing instructions – call in a freelance copywriter
Confusing or ambiguous instructions are an annoying time-waster. Maybe you need a proper writer to put things right.
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Don’t apologise – you’ve done nothing wrong
Had enough of corporate insincerity? People want helpful customer service not endless apologies for the minor things that go wrong.
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Alliterative alimentation alleviates allegory
Holland & Barrett is selling Perky Pecans, Happy Hazelnuts, and Cherished Cranberries. But where are the brand truths in a copy scheme driven by alliteration?
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Did you know (you’re wasting your readers’ time)?
Those innocuous ‘Did you know?’ snippets are corporate time-wasters. If the point needs to be made, spell it out. If not, cut it out.
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Why be one of the crowd when you could be unique?
It’s easy to be vague and boastful – to be ‘one of’ the leading brands in your sector. But who wants to be ordinary when they could be magnificent?
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