Copy: good and bad
Alliterative alimentation alleviates allegory
Holland & Barrett is selling Perky Pecans, Happy Hazelnuts, and Cherished Cranberries. But where are the brand truths in a copy scheme driven by alliteration?
read moreDid you know (you’re wasting your readers’ time)?
Those innocuous ‘Did you know?’ snippets are corporate time-wasters. If the point needs to be made, spell it out. If not, cut it out.
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