Copy: good and bad

Honest copywriting is the antidote to lies and boastfulness

Don’t tell your audience what to think about you, help them make up their own minds. That’s a much more powerful result.

No more confusing instructions – call in a freelance copywriter

Confusing or ambiguous instructions are an annoying time-waster. Maybe you need a proper writer to put things right.

Alliterative alimentation alleviates allegory

Holland & Barrett is selling Perky Pecans, Happy Hazelnuts, and Cherished Cranberries. But where are the brand truths in a copy scheme driven by alliteration?

Did you know (you’re wasting your readers’ time)?

Those innocuous ‘Did you know?’ snippets are corporate time-wasters. If the point needs to be made, spell it out. If not, cut it out.

Copy: good and bad

Honest copywriting is the antidote to lies and boastfulness

No more confusing instructions – call in a freelance copywriter

Alliterative alimentation alleviates allegory

Did you know (you’re wasting your readers’ time)?

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