Sharpen your skills
Can’t tell a horn from a hoi or a caret from a circumflex? Here’s a beginner’s guide to those confusing hooks, strokes, and squiggles.
Here, on one page, are the online resources to resolve a million-and-one everyday commercial-writing problems. All suggestions welcome.
Even media-savvy people can be herded into predictability. It’s time to break out of your copywriting straitjacket.
‘Delicious’ is your opinion. If you want a customer to drop your food product in their basket, reach out to their emotions.
AccessLab is a British Science Association programme to give people the skills to research original scientific papers. Here’a report from my day of discovery.
It’s easy to be vague and boastful – to be ‘one of’ the leading brands in your sector. But who wants to be ordinary when they could be magnificent?
A typo isn’t the end of the world, but it may leave you feeling red-faced. Follow my proofreading guide, and you’ll always be publishing work you’re proud of.
Title case … sentence case … all caps … there are plenty of ways to set your titles. Some are easier to read, and some look a shade more elegant. Here’s my guide to the best and the worst.
It’s hard to stop people ripping off your web copy, but you can at least flag up your ownership. So how do you apply that © symbol? Do you even need it?
‘The band is in full swing’ or ‘the band are in full swing’? ‘The band is drinking coffee’ or ‘the band are drinking coffee’? I look at some of those tricky questions of plurality.