Writing tips
Why be one of the crowd when you could be unique?
It’s easy to be vague and boastful – to be ‘one of’ the leading brands in your sector. But who wants to be ordinary when they could be magnificent?
read moreBe a hard-headed head case: title case and other headline styles
Title case … sentence case … all caps … there are plenty of ways to set your titles. Some are easier to read, and some look a shade more elegant. Here’s our guide to the best and the worst.
read moreCollective nouns: singular or plural?
‘The band is in full swing’ or ‘the band are in full swing’? ‘The band is drinking coffee’ or ‘the band are drinking coffee’? We look at some of those tricky questions of plurality.
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