Writing tips

Honest copywriting is the antidote to lies and boastfulness

Don’t tell your audience what to think about you, help them make up their own minds. That’s a much more powerful result.

Why be one of the crowd when you could be unique?

It’s easy to be vague and boastful – to be ‘one of’ the leading brands in your sector. But who wants to be ordinary when they could be magnificent?

Be a hard-headed head case: title case and other headline styles

Title case … sentence case … all caps … there are plenty of ways to set your titles. Some are easier to read, and some look a shade more elegant. Here’s our guide to the best and the worst.

Collective nouns: singular or plural?

‘The band is in full swing’ or ‘the band are in full swing’? ‘The band is drinking coffee’ or ‘the band are drinking coffee’? We look at some of those tricky questions of plurality.

Writing tips

Honest copywriting is the antidote to lies and boastfulness

Why be one of the crowd when you could be unique?

Be a hard-headed head case: title case and other headline styles

Collective nouns: singular or plural?

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